Author name: Elara Voskian

Elara Voskian is a small business ideation strategist with 12 years of cross-sector experience launching ventures in 14 countries. She holds an MBA from INSEAD and is certified in Design Thinking for Entrepreneurship. Her work blends behavioral economics, grassroots market ethnography, and lean validation—helping founders transform overlooked local needs into scalable, low-overhead businesses. She’s advised over 300 early-stage founders and authored the niche guide 'Micro-Opportunity Mapping'.